• Cyberella



    Digital Strategy, Digital Content , Social Media Specialist,

    Writing, Editing

  • What I Do

    I help businesses succeed in the digital world

    Digital Strategy

    Marketing and more

    Keeping up with the rapidly changing digital world can be a full time job in itself, especially if you are small business focused on getting your products to market. I'll help you analyse your digital marketing needs and develop a strategy to communicate with your customers. I can advise you on which digital channels to use and help you develop marketing content. To set your digital goals I use a proven six-step methodology that has helped my clients build successful digital audiences.

    Web Content

    The art of writing for the web

    Mobile phones and tablets have changed the way we read. If you don't get your message across in the first two paragraphs of a web page, you've lost your reader to another site. I have extensive experience in writing catchy copy for the web and have used multiple web publishing systems and can maintain and manage websites or teach you how to do so. .

    Social Media Management

    Sharing your story

    I have social media experience in the wine and alcohol industry, FMCG, tourism, hospitality, loyalty programs and the not-for-profit sector. I'll help you share your brand story with content tailored to your target audience and social channel. I can create high quality content, manage social communities, direct and style photoshoots and manage your brand's reputation in social media.

    PR & Media Management

    Read all about it

    When you need to get news out about a new product, a significant achievement or an award, I will work with you to reach the right media for your industry whether your audience is potential customers or new consumers.


    Join the conversation

    60% of businesses who blog acquire more customers according to inbound marketing company Hubspot. A blog should be at the centre of your marketing efforts, facilitating a conversation with your customers and establishing your brand. But we know that when you're focused on growing your business, you are often time poor. I can blog for you - I'll help set up a blog and provide content on a regular basis.

    Technical writing and editing

    Communicating IT

    From bar code manuals to annual reports and FMCG and ITC case studies, I have extensive experience in writing and editing for the corporate sector and for not-for-profit organisations.

    Digital Project Management

    Development made easy

    If you need a website or an app, or simply need to know how to set up a social media account, I can help. With more than 20 years' experience in digital development, I work with a range of digital agencies and developers to deliver projects on time and within budget.

  • Cyberella founder Mary Riekert is a Digital Media and Communications professional with specialist knowledge of website development and social media, developing digital marketing strategies and creating content for digital channels.



    • Working in digital media since 1995.
    • Experience in web development, implementation of online publishing systems and e-commerce and social media marketing across multiple channels.
    • Experience in communications, media relations and public relations including hands-on print and online production in the corporate, not-for-profit and government sectors.
    • Worked as a journalist for more than 20 years in IT reporting, news reporting, sub-editing, editing, online writing and production.

    Key Competencies

    • Strong writing and presentation skills.
    • Ability to meet deadlines and work under pressure.
    • Development of communication strategies including digital strategy.
    • Understanding of a wide range of ITC subjects.
    • All aspects of online development.
    • Management of Search Engine Optimisation (SEO) and Search Engine marketing (SEM).
    • Wide network of media and social media contacts.
    • Strategic analysis and planning.
    • Knowledge management skills.

  • Awards

    Winery website awards

    Colourful Conversations Campaign

    While working at Brown Brothers Winery, I developed the Colourful Conversations website with digital agency Get Started. The site features a wine mood wheel, a fun and interactive tool designed to help consumers select wine based on their mood, and inspirational blog posts with recipes, wine and styling tips.


    The campaign site has been widely acknowledged through industry awards including:


    The Colourful Conversations site has also been the subject of a case study featured in Marketing magazine.

  • Publications

    GS1 Australia

    GS1 Australia is a not-for-profit organisation that locally administers the global multi-industry system of identification and communication for products, services, assets and locations - the GS1 System. From 2008 to 2011 I wrote and edited their members' magazine, annual reviews, case studies and technical brochures. Below is a sample of these GS1 Australia publications.


  • Connect


    Melbourne Area, Australia